Google Ads generates up to 40% of your online turnover. So it’s key that your Google campaigns work! Discover the 4 pillars that our SEA specialists apply to reach your commercial goals and maximize your profit.
The qualitative sum of all parts of your campaign is key to achieving your objectives. Improved quality leads to improved results. It’s essential to raise the quality of structure, advertisement texts, add-ons, conversion actions and attribute models, among others.
Experience has taught us that the possibilities for growth and increased turnover often hide in the smallest details, and that no two cases are the same. Reason enough to view the complete digital ecosystem of your online business under the microscope. Don’t underestimate the importance of investigating aspects like targeting, locations and budget spread.
Do you spend the largest portion of your budget on the most important part of your e-commerce offer? Which of your contact forms converts best, and why? Is first-party data applied in the most effective way? These are just a few questions that our specialists apply in the search for potential growth opportunities. Once your growth potential has been mapped, we will apply smart strategies and you will see your turnover grow!
Once the improvement in campaign quality has been achieved, it’s time to look at cost savings. No entrepreneur wants to spend more than necessary! Did you know that 15% of the daily searches are new? Finding the sweet-spot is a careful balance between conversion and new search terms. We are our own sharpest critics with various tests – if anything fails to score, we take it out! But in the constantly evolving world of Google Ads there are always edges to sharpen – no campaign ever had the last ‘t’ crossed!
Awareness of the current surroundings and the market situation is essential for every online business. How is your competitor developing, and what do customer reviews tell you? Are you adaptable to special conditions like Black Friday, or seasonal variances? Are there internal processes which may be causing a subliminal effect on your sales?
In short: Both internal and external factors are fluid and have an impact on each other, and on your turnover. Aspects for which our specialists have hypersensitive antennae, enabling us to zoom in and out on all factors.
This holistic approach ensures that we don’t miss a single opportunity or red flag during the operation and optimization of your Google Ads campaign.
Want to know more about how we work? Discover our approach here.
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Learn more about challenges we have approached with our clients and the successful results we achieved.
Curious to learn more about our assignment at Mobiel.nl?
“Thanks to Adss, website sales increased by 82%.”
Maarten Roomer, Marketing Director
Looking for better results from your current campaigns or time for something new? Contact us and discover how we can help you reach your goals.